- DateMarch, 2025
- ClientAFG
- CategoryAnimation
- LocationPerth, WA
AFG: Animating New Product Value with Brand Alignment
Description
We recently partnered with AFG to develop a series of dynamic animations for their new product launch. Our primary goal was to clearly demonstrate each of their four key value propositions to clients through engaging visuals.
This project was a true collaboration, deeply focused on aligning with AFG’s brand identity and vision. We worked closely with their brand team, ensuring every animation not only effectively communicated complex information but also seamlessly integrated with their established aesthetic. This close partnership was crucial for the smooth delivery of the entire suite of videos, ensuring all timeframes were met. The resulting animations are a core part of AFG’s overarching campaign plan, set to feature prominently across their website, LinkedIn, YouTube, and Facebook channels, effectively communicating the benefits of their new offering in a clear, compelling, and visually appealing way.