We partnered with the Centre for Accessibility to create an engaging and unique announcement video for the 2025 Australian Access Awards. Our aim was to make the call for nominations feel playful and exciting, so we developed an entertaining concept featuring a talking award.

This project began with a deep dive into concept development. We wanted to move beyond a typical corporate announcement and craft a story that would immediately grab attention. The idea of an award itself speaking to the audience, encouraging nominations, allowed us to infuse the message with personality and charm. This creative approach transformed a standard call to action into a memorable and highly engaging piece of content. By giving the award a voice, we not only made the information more digestible but also added a layer of whimsical fun that genuinely captured attention and encouraged participation. It was a fantastic opportunity to bring a fresh, dynamic approach to promoting such an important initiative.