To announce State of Social 2025, we knew we had to cut through the noise. Our team conceived, produced, and filmed a campaign that went beyond a simple event announcement—it created a character. The result was an entertaining teaser video introducing ‘Scott from Social Media’.

By creating a relatable and humorous persona in Scott, we tapped directly into the mindset of the event’s target audience of marketing and social media professionals. This narrative approach was designed to get immediate buy-in and generate buzz. Studio Orange handled the entire production, from scripting and filming the live-action sequences to the final edit and 3D / CGI assets, delivering a memorable announcement that captured the unique, irreverent spirit of State of Social and drove excitement for the 2025 conference.