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What is Animation?

So what is animation? Animation or motion graphics is an art form that focuses on movement and design to tell a visual story. Studio Orange are an animation production company based in Perth and Melbourne who produce quality 2D & 3D animation to deliver dynamic and compelling video content that is designed to tell a story with a purpose or goal to help Australian businesses reach their goals.Animation is a medium that allows our clients to push the boundaries of what they create. It can convey complex information in an understandable way through video content.

Why use Animation?

Businesses and organisations want to create content that gives them the best chance to effectively engage with their audience. Animated videos are a strong marketing tool that allows businesses to present essential information through an engaging medium. And it’s certainly engaging – video content is everywhere, and consumers are watching more and more of it on a daily basis.

Types of Animations

  • Explainer Videos
  • Product Animation
  • Stop Motion Video
  • Typography / Logo Animation
  • 2D, 3D & Isometric Animation

How Animation Works

Our Perth and Melbourne teams follow a proven process to bring your animation to life.

  1. Story & Purpose We begin by defining a powerful narrative, collaborating with you to storyboard a script that connects with your audience and achieves your goals.

  2. Visual Identity Next, we establish a unique visual style, designing a look and feel that integrates perfectly with your existing brand identity.

  3. Design & Animation With the blueprint approved, our animators design the core graphics before bringing them to life with cutting-edge animation techniques, right here in our studios.