Concepts & Characters

Every impactful video starts not with a camera, but with a question: What is the story we need to tell? At Studio Orange, we believe the most successful projects are built on a strategic and creative foundation. Our Concept Development service is a collaborative journey where we transform your initial spark of an idea into a clear, actionable blueprint for a video or animation that achieves its purpose and captivates your audience.

This is more than just planning; it’s the architectural phase of your story. By investing in concept development, we ensure every scene, character, and creative choice is deliberate, effective, and perfectly aligned with your vision.

THE PROCESS

• Discovery & Strategy We start by listening. We dive deep into your objectives, your target audience, your brand’s personality, and the core message you need to communicate. This is also where we discuss budget, ensuring our creative solutions are grounded in reality from day one.

• Ideation & Narrative Crafting This is where we dream, together. Our team brainstorms creative approaches, potential narratives, and unique visual treatments. We’ll explore different ways to tell your story, from powerful emotional arcs to clear, concise explainer formats. We’ll present scripts, outlines, and mood boards to start giving the idea shape and texture.

• Visualisation & Design Once a narrative is chosen, we bring it into the visual world. Our artists get to work creating sketches, style frames, and storyboards that illustrate the look and feel of the final piece. If your story needs a hero, a mascot, or a friendly guide, our character design specialists will craft memorable characters that connect with your audience and embody your brand’s spirit.

• The Blueprint for Success The result of this process is a comprehensive, approved concept. You’ll have a clear vision of the final product before full production begins, providing confidence and eliminating costly surprises down the line.