Case Study: The Story of 30 Years of Impact for CarersWA
Client: Carers WA
Project: 30th Anniversary Milestone Video
Services: Creative Strategy, Video Production, Custom 2D Animation, Scriptwriting
Industry: Non-Profit / Community Services
Location: Perth, Western Australia
Celebrating 30 Years of Support to the WA Community
For three decades, Carers WA has been the peak body supporting, recognising, and advocating for family carers across Western Australia. Reaching a 30-year anniversary is a monumental milestone for the organisation. It represents decades of policy change, community support, and human connection and dedication.
When Carers WA approached Studio Orange, the goal was clear: create an anniversary video that honored their rich history, boosted sector awareness, and laid the groundwork for their upcoming anniversary campaign.
The Challenge
How do you condense 30 years of organisational growth into a single, cohesive video without making it a dry piece of content. Our main concern was that major sector milestones and organisational achievements can feel detached when presented purely through text or voiceover. While Carers’ stories are deeply personal. The video needed to maintain high emotional integrity while still communicating strategic, high-level impacts.
Our Creative Strategy: Mix Live-action with Animation
To bridge the gap between facts and human driven stories, Studio Orange designed a hybrid creative strategy that combined custom animation with authentic storytelling.
“We didn’t want to make a slide deck with a soundtrack. We wanted to build a visual narrative where data has a heartbeat.”
1. Visualising the Abstract Through Custom Animation
We designed custom, brand-aligned 2D animation elements to fluidly map out these achievements.
2. Grounding Strategy in Human Storytelling
We anchored the emotional core of the video in real human impact. Authentic stories about the invaluable role of carers brough this story to life.
Key Highlights & Execution
Brand Integration: We integrated Carers WA’s updated 30-year commemorative branding directly into the animation sequence, establishing a strong visual identity.
Modular Assets: We built in a modular system, where the main narrative was able to be cut into key moments for social media campaigns, presentation campaigns and website headers.
Versatile Story: Designed to serve multiple audiences from government stakeholders and sector partners to individual carers seeking support.
The Outcome
The final piece stands as a testament to Carers WA’s three-decade legacy and has become a video that informs as much as it inspires. By choosing a strategic, animation-led approach, Carers WA received a timeless brand asset that elevates their visual identity and positions them for the next 30 years of advocacy.
Ready to Celebrate Your Next Organisational Milestone?
Whether your company is turning 10, 25, or 50, your legacy deserves more than a standard corporate reel. At Studio Orange, we blend strategic film production with custom animation to tell stories that engage, convert, and leave a lasting impression.
👉 Explore Our Portfolio or Contact the Studio Orange Team to start planning your milestone video.