Client: Brayco
Project: Brayco is a leading Australian supplier of commercial stainless steel benches, shelves, and sinks. While renowned for their quality and durability, the flat-pack nature of their products required clear, easy-to-follow assembly instructions that went beyond a printed manual. They needed a solution that could not only guide customers but also serve as a dynamic tool for their internal teams.
Challenge: Brayco faced a multi-faceted challenge. While the primary goal was to simplify the assembly process for customers, they identified several key areas where high-quality video could provide significant value:
- Empowering the Sales Team: The sales team needed a dynamic way to showcase the superior design, features, and sturdiness of the products to potential customers before a purchase was made.
- Bridging the Knowledge Gap: With an online team working remotely and new staff joining, there was a need for a consistent and effective training tool that allowed team members to understand the products intimately without being physically in front of them.
- Enhancing Customer Confidence: A simple instruction sheet can leave room for error. Brayco wanted to provide a resource that gave customers the confidence to assemble their products correctly and efficiently, reinforcing the quality of their purchase.
Solution:
Our work with Brayco started with a live-action brand video, filmed with their team in the showroom and warehouse. We followed it with a series of 11 product assembly animations, briefed and made in stages, one or two products at a time. We treated each video as more than a set of instructions. Each one was a chance to let the quality of the product shine.
A series of 12 videos for Brayco
We focused on:
- Clarity and Precision: Using clear shots, logical steps, and simple on-screen text, we made the assembly process intuitive and straightforward.
- Highlighting Quality: We ensured that key selling features, like the strength of the materials and the smart design, were visually highlighted during the assembly process.
- Brand Consistency: Each animation uses the same line-drawn style, on-screen text and Brayco end frame, so the library reads as one series on their YouTube channel.
- A Series Built to Grow: Every video follows the same structure: product range, parts, step-by-step build, then options and upgrades. A new product can join the series at any time and sit alongside the rest.
Where the Videos Live:
The brand video and all 11 animations are published on Brayco’s YouTube channel, where anyone can watch, share or link to them.
- One Library, Many Products: Benches, sinks, wire and coolroom shelving, wall and pipe shelves, a leg brace rail kit and underbench drawers each have their own assembly video.
- Public Views: As at October 2026, the brand video has more than 67,500 views on YouTube, the Flat Top Bench assembly video more than 2,400 and the Chrome or Epoxy Wire Shelving video more than 1,900.
More work like this: Source Certain (34 short videos from one studio day) and State of Social (year-round animation and production).
Have a product range that needs explaining? We’d love to have a chat.
Studio Orange Production Team
- Nadia Levy: Account Director and Producer
- Nanda Gunnink: Executive Producer
- Anja Mahlberg: Animation & Design
- Ez-Ar Malvaroza: Animation & Design